- Autonomy, the desire to be self directed
- Mastery, the urge to get better at stuff
- Purpose, Transcendent place to come to work
The Surprising Truth about what motivates, from Dan Pink;s talk a the RSA
September 18, 2011 UPDATE TO ORIGNIAL POST
I sent the video to the employees of Industrial Revolution Ltd and the feedback was interesting. Everyone agreed with Autonomy, Mastery, and Purpose. They noted they have more of this in a small company like Ind Rev compared to large company like Toyota. Most if not all the guys have worked for companies where you have no autonomy, no purpose, and no incentive for Mastery. They are companies run with an iron fist, dictatorship leadership.
Some of the guys noted the presenter talks fast and draws even faster. For the older guys I don't think they understand the amount of time and editing it would have taken to make that video. However it is very well done.